Brancamenta Fratelli Branca
The "Brancamenta" is the famous Piedmontese bitter with an icy balsamic freshness, made with Piedmontese peppermint and a mix of aromatic herbs. A perfect digestive, which also lends itself to making different types of cocktails, bringing its intense and fresh mentholated and slightly aromatic notes. And as the slogan said: "Brrr ... Brancamente"
Brancamenta from the Fratelli Branca distilleries is one of the most famous and popular brands in the world of Italian liqueurs. It was born in the 1960s following the success of the historic Fernet Branca label, during a historical period of great changes, a desire for novelty, new tastes, and flavors. It is said that Maria Callas, before stepping onto the stage, loved to sip Fernet Branca with a few fresh mint leaves to enhance its balsamic freshness. The idea for Brancamenta is said to have originated from this anecdote, which led to the formulation of a new recipe for the liqueur, enriched with pure peppermint essential oil from Piedmont.
The Brancamenta liqueur is the result of the Fratelli Branca brothers' intuition to interpret the changing taste, offering an innovative, intense, and refreshing drink that has revolutionized the Italian spirits scene. The label quickly established itself, soon becoming a classic. The intense and balsamic flavor immediately captivated the public, also thanks to a particularly effective and persuasive communication campaign.particularly effective and persuasive. The famous claim “Brrr… Brancamenta” and the famous glass of ice have remained in the collective imagination of a generation and still represent the image of the product today, its essence of absolute, pure, and crystalline freshness. Brancamenta is an icon of style and taste that has managed to survive the test of time until today.
The Brancamenta amaro from Fratelli Branca is a sip of glacial aromatic freshness, intense and elegant. A perfect and harmonious blend of botanicals, aromatic herbs, spices, and balsamic plants, which has conquered the world. Visually, it presents a dark brown color, with brilliant ebony reflections. On the nose, it releases all its exuberant balsamic richness, with aromas of mint, scents of aromatic herbs, spicy notes, and hints of medicinal herbs. The sip is warm and enveloping, with a soft and seductive entry on the palate, providing a pure and clear sensation of deep freshness. The finish is long and persistent, characterized by a pleasant menthol trail.It is perfect to drink with ice, or in an ice glass for nostalgics and purists.